We're continuing our WP class series this Monday, November 19, with a 90-minute workshop on how to use Google's powerful advertising program to promote your business on any budget. The class will begin at 5:30pm on Monday at the Delhi E-Center and run until 7 or 7:30pm. Laptops will be provided, or you can bring your own. You can register for the class by clicking the "Buy Now" button below, or by getting in touch with me at 845-481-0155 or at julia.reischel@watershedpost.com.
Check out the full course description below:
Introduction to online advertising: How to set up a Google Ad 
Google AdWords: it’s a $37.9 billion-per-year business. That’s because it works. Google Ads lets you target ads to each keyword someone searches, so if you want to target people searching for tomato sandwiches in Delhi, you can. But most people are mystified by how Google Ads works. Here’s the beginner’s guide to setting up an ad and making sure you don’t pay too much for it.
At the end of the session, you will be able to:
- Create a Google Ad that you can measure
- Understand ‘pay-per-click” and lots of other Google jargon
- Understand which keywords are the most effective for targeting your ad to certain audiences
- See whether your ad actually made you any money
- Make sure that your ad doesn’t cost much
Click the "Buy Now" button to register for the class on Monday, November 19 from 5:30pm to 7pm:
About the Watershed Post's classes
A series of hands-on workshops taught by Watershed Post Publisher Julia Reischel, in partnership with the Delaware County Chamber of Commerce and the Delware County E-Center. Learn how to use free and affordable web-based tools to get the word out, get noticed, and save money.
The courses cost $35 for a 90-minute session, and you'll come out of them knowing how to do many things for free using the web. You can see the entire course schedule on our course page.
All courses are held in the Computer Training Room at the Delaware County E-Center (5½ Main St. Delhi, NY 13753). Each workshop costs $35 and lasts 90 minutes. Each workship has an enrollment minimum of 5 people and a maximum of 16 people. If fewer than 5 people have enrolled in the workshop 24 hours before it is scheduled to be held, the workshop will be cancelled and all fees will be refunded.
