Price Chopper offers free diabetes meds

The award for Most Unusual Loss Leader goes to Northeastern supermarket chain Price Chopper, for their recent decision to give away diabetes medication free of charge. YNN reports it's a move to build customer loyalty.

With almost 1 in 10 upstate New Yorkers suffering from diabetes -- a figure that's on the rise, according to a recent Blue Cross/Blue Shield report -- that might not be a bad strategy.