A collaborative project with SUNY Sullivan and The Roscoe NY Beer Company comes to life
Roscoe, NY- Students in SUNY Sullivan’s Principles of Advertising class in collaboration with students from the Graphic Design Workshop were recently given the opportunity to create some unique marketing materials for the Roscoe NY Beer Company, one of Sullivan County’s local craft breweries.
This is the second time the local brewery has collaborated with the college to help give students an insight of marketing. This year’s project gave the students a choice between two marketing projects to present back to the company, one being the creation of a marketing tool that would help sell the Trout Town line of beers, the second was geared towards creating a social media campaign introducing new products to the company’s line of beers.
After a presentation to the class and a tour of the breweries facilities, the students from each class were divided into groups and worked together during several class periods on the project. Each group submitted their proposals to the brewery to determine the winning concept. “This project was an excellent one for my Advertising class,” said SUNY Sullivan Professor Ron Bernthal. “It demonstrated the competitive atmosphere that exists in ad agencies, with various creative teams working on a creative concept, then presenting their campaigns to the client.”
The project was also a great fit for the College’s Graphic Design class. “An important part of the process involved the students learning who the client’s target audience was and interpreting the message they wanted to convey,” said Mark Lawrence, Associate Professor of Computer Graphics/Graphic Design. “The winning concept did this beautifully.”
The winning concept and design was based on a point-of-sale seasonal hunting calendar that includes beer-oriented recipes. “Working with the college has been a great opportunity for the brewery,” states Shannon Feeney, Director of Marketing for the brewery and coordinator of the collaborative project. “I love seeing the enthusiasm the students have for the project and it’s clear to see the devotion that went into the winning selection. I am thrilled to be able to take the concept they came up with and turn it into a real marketing tool for the company!”
“We’re so appreciative to Roscoe Brewery for providing our students with an opportunity to gain real-world industry experience,” said Dr. Karin M. Hilgersom, President of SUNY Sullivan. “The interdisciplinary work between the Business and Liberal Arts divisions highlights our mission, and the fact that Roscoe Beer recently launched the calendar shows how successful the collaboration was.
The Hunting Calendars and Recipe Book are now available at the brewery’s tasting room as well as local shops and businesses. To get the most up-to-date information about Roscoe Beer Company, you can check out their website (www.RoscoeBeerCompany.com), as well as follow them on Facebook, Twitter, and LinkedIn.